Organized by the Faculty of Tourism of Batumi Shota Rustaveli State University, the VII International Scientific-Practical Conference on the topic: “Tourism: Challenges and Sustainable Development” was opened at the Hilton Hotel. The International Conference was organized by the Adjara A.R. It is being held with the support of the Ministry of Education and Sports and in partnership with the international exhibition and event company "Expo Batumi".
The aim of the conference is to discuss the challenges in the tourism sector, identify sustainable development directions, and deepen cooperation between academic circles, state agencies, and representatives of the private sector.
The conference was opened by BSU Rector Tite Aroshidze, Minister of Finance and Economy of Ajara Ednar Nataridze, Deputy Minister of Education and Sports of Ajara Jemal Surmanidze, Dean of the Faculty of Tourism Nargiz Palavandishvili, and invited guests.
Panel discussions were held within the framework of the conference, where delegates discussed the following 3 main topics of best practices and experiences:
- Education for Sustainable Tourism: Challenges and International Perspectives
- Tourism in Georgia and the Global Challenges
Sustainable Tourism Development and Social Responsibility
The scientific sessions cover eight thematic areas, including - Sustainable Tourism Economy, Marketing and Branding, Digital Transformation, Ecotourism, Cultural Heritage, Destination Management and Human Capital Development.
217 academics and young researchers have registered for the conference, including 52 foreign delegates from universities in Germany, France, Poland, Ukraine, Latvia, Azerbaijan, Kazakhstan and Uzbekistan. The event is attended by 124 participants and up to 50 invited guests.
Based on the results of the conference, a collection of abstracts and a joint monograph - "Tourism: Challenges and Sustainable Development" will be published.
The second day of the conference will be dedicated to a cultural and educational tour of the Machakhela Gorge, which aims to promote the unique tourism potential of the Adjara region to foreign and local guests.
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